Privacy Policy

1. Introduction

Rex Lexington Labs (“we,” “us,” or “our”) operates the website rexlexingtonlabs.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our digital products.

2. Information We Collect

Information You Provide

• Purchase information — Name, email address, and billing details when you make a purchase. Payment processing is handled entirely by Stripe; we do not store your credit card information.
• Communications — Any information you provide when contacting us via email.

Information Collected Automatically

• Usage data — Pages visited, time spent, browser type, device type, and referring URL.
• Cookies — We use essential cookies for site functionality and analytics cookies (Google Analytics) to understand how visitors use our site.
• IP address — Collected for security, fraud prevention, and analytics purposes.

3. How We Use Your Information

• To process and fulfill your digital product orders
• To send order confirmations and download links
• To respond to your inquiries and provide customer support
• To improve our website and product offerings
• To prevent fraud and maintain security
• To comply with legal obligations

4. Third-Party Services

We share your information only with the following trusted third parties:

• Stripe — Payment processing. Stripe's privacy policy applies to payment data.
• Supabase — Database and authentication services.
• Google Analytics — Anonymous website usage analytics.
• Google AdSense — Advertising (if applicable). Google may use cookies to serve ads based on your visit to our site.

We do not sell, trade, or rent your personal information to any third party.

5. Data Retention

We retain your purchase information for as long as necessary to provide you access to your downloads and for our legitimate business purposes (accounting, legal compliance). You may request deletion of your personal data at any time by contacting us.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate personal data
• Delete your personal data
• Opt out of marketing communications
• Object to processing of your personal data

GDPR (EU/EEA): If you are located in the European Economic Area, you have additional rights under GDPR including the right to data portability and the right to lodge a complaint with a supervisory authority.

CCPA (California): California residents have the right to know what personal information is collected and to request its deletion. We do not sell personal information.

7. Cookies

We use cookies for essential site functionality (session management, cart) and analytics. You can control cookie preferences through your browser settings. Disabling cookies may affect site functionality.

8. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover we have collected such information, we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of our site after changes constitutes acceptance of the updated policy.